Tutorial

In occasion of the sixtth Cladag conference, a Tutorial on "Data mining for CRM" will take place on September 10th and 11th.
Customer relationship management aims to identify means to create and enhance a company’s relationship with its clients, to provide efficient communication with customers, to retain existing customers and to acquire new and potential customers. Many data mining techniques can allow us to achieve the previous goals and all of them are based on the analysis of customer interests, requirements and buying habits. The tutorial includes case studies using SAS Enterprise Miner; no previous knowledge of this tool is assumed or required.

• Organizers:

    Furio Camillo (Università di Bologna), Cristina Davino (Università di Macerata)

• Teachers:

    Hamparsum Bozdogan (University of Tennessee)
    Alain Morineau (MODULAD)
    Furio Camillo (Università di Bologna)
    Cristina Davino (Università di Macerata)
    Caterina Liberati (Università di Bologna)
    Alberto Saccardi (Nunatac)

•  Topics:

    Introduction to CRM: micro marketing and micro data mining
    A panorama of Business Intelligence
    Statistical methods for customer cross-selling
    New frontiers for CRM and Data Mining
    Data mining and kernel data mining
    Sas Enterprise Miner for CRM: some cases

•  Program :

Monday, September 10th

9:00 Registration Desk Faculty of Political Sciences - Piazza Strambi, 1 – Room D, second floor
10:00 – 11:00 Welcome & Presentation of the Tutorial Faculty of Political Sciences - Piazza Strambi, 1 – Room Abside, first floor
11:00 – 13:00 Alain Morineau(MODULAD)
A panorama of today Business Intelligence		 Faculty of Political Sciences - Piazza Strambi, 1 – Room Abside, first floor
     
14:30 – 17:30 Furio Camillo (University of Bologna)
Alberto Saccardi (Nunatac)
Introduction to CRM: micro marketing e micro data mining		 Faculty of Political Sciences - Piazza Strambi, 1 – Room Abside, first floor
17:30 – 19:00 Cristina Davino(University of Macerata)
Statistical Methods for Customer corss-selling		 Faculty of Political Sciences - Piazza Strambi, 1 – Room Abside, first floor

Tuesday, September 11th

9:00 – 11:30 Hamparsum Bozdogan(University of Tennessee)
The General Theory and Applications of a New Information Complexity ICOMP Class Criteria for Model Selection With Genetic Algorithms		 Faculty of Political Sciences - Piazza Strambi, 1 – Room Abside, first floor
11:30 – 13:00 Caterina Liberati (University of Bologna)
New frontiers for CRM and Data Mining Data mining and kernel data mining		 Faculty of Political Sciences - Piazza Strambi, 1 – Room Abside, first floor
     
14:30 – 18:30 Sas Enterprise Miner for CRM: some cases CAIM - Palazzo Ciccolini Via XX Settembre, 5

•  Registration fees:

- students 30€- PhD students 100€- Others 500€
The Registration fee comprises tutorial participation and materials.

• Maximum number of participants: 40

• Deadlines:

    • Before July 30th, send the Registration form (the document contains interactive form fields) and the payment data to: C.M. Viaggi (fax: +39 0733 232396; email to cmviaggi@cmviaggi.it).

• Accommodation:

    • Students and PhD students attending the Tutorial will be allowed to room at University Hostel "Collegio Mortati" at the following prices per night per person: 27€ (single room), 22€ (double room), 34€ (DSU room).

•  Gala dinner:

    • Students and PhD students attending the Tutorial are invited to the Conference Gala dinner (Thursday evening) at the special price of 35€.

For information, please contact: Cristina Davino - CLADAG SIS 2007 Scientific Secretary:
University of Macerata - Dipartimento di Studi sullo Sviluppo Economico
Piazza Oberdan, 3 – 62100 Macerata, Italy
fax: +39 0733 2583970 tel.: +39 0733 2583997 / 2583242
e-mail:cladag2007@unimc.it     www:http://cladag2007.unimc.it